instant messaging appImagine ifyou can say “I love you”, “Wanna party”,’ “Reached Home” and interact withthe all-time favourite youth icon YO YO HONEY SINGH with just one click! Nucleus Research, today announced the launch of cool, fun and engaging one click messaging application – YUP!Joining as the first member and brand ambassador of YUP!is rapster and music director YO YO HONEY SINGH. Yup! users will have Yo Yo Honey Singh as their first friend as they download the app.

Announcing the launch, Mrs. Namrata Suri, Director, Nucleus Research Pvt. Ltd., said, “Today’s the Indian Smartphone user is smart, curious and clearly knows what they want. Indian’s today are early adopters of cool and trendy applications and want simple and innovative interface to stay connected. YUP!will cater to this need and make one-click messaging the default standard of interaction in India.”

Joining as the first member of Yup!, Yo Yo Honey Singh, said, “ I am excited to become a part of YUP!team as this gives me an opportunity to engage with my fans in a unique way. My fans can now interact with me and share their feedback by just Yupping me anytime, anywhere. Join Yup! to become a Yup Star.”

Added Suri, “YUP!has beendesigned to bring a fun, secure, short, crisp and uncomplicated messaging experience of interaction for the users. We are delighted to have Yo Yo Honey Singh as part of the Yup! team, as he has an instant reach and connect with the audiences of all age groups making him an instant brand fit.”

Namrata Suri further added, “We believe there is a dire need for a world class mobile application in the unique one click messaging space. With the Indian smart phone market witnessing a phenomenal growth with 933 Million* users, we expect to have 50 Million active users by end of next year.”

YUP!willoffer an amazing interactive user experience. With just one touch, a user can send a Yup! to their friends andcan change the sound and theme of Yup! to their own liking. An innovative app, YUP!can be used to express every and any emotion.

Why Yup! possibilities are endless…
1. Yup! to say Good morning – receive Yup when your coffee is ready..

2. Yup! when you reach home, work or getting late at night

3. Yup! when work is done – bank, office task or you finish a meeting

4. Yup! if you making a plan

5. Yup! to interact with Yo Yo Honey Singh

Yup! Key Features

1. One click messaging app

a. Urgent Pager

b. Urban poker

c. Saves time

2. Visually appealing and colourful user interface

a. Change setting, theme and sound of Yup!

3. Safe, Secure & Fastest way to Connect

a. Privacy & Permission Based Connect

b. No sharing of contacts to world

c. Block and unblock features

4. Available on Google Play Store – soon to be available on Apple and Windows store

5. Low on Bandwidth

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