Women Empowerment can happen at many levels. One of this is right at the heart of a woman, quite literally. The sports bra is at the heart of every female athlete’s workout. It’s often the first thing she puts on and is arguably the most important.
More so than any other part of the workout wardrobe, sports bras make it clear no two women are the same. Different physiques and different needs across a wide range of activities require a heightened focus on narrowly tailored personalization.
In this regard, fit and support are paramount. A sports bra that doesn’t fit right is motivation not to work out.
“We have a saying here, ‘No bra, no workout, no run’,” says Julie Igarashi, Vice President of Global Design for Nike Women’s Training. “The majority of women are wearing the wrong-sized bra. This is something we needed to fix.”
This insight inspired Nike to devote more than two years of research, testing, design and development to creating a new sports bra solution. The result of that work is the Nike Pro Bra Collection, an innovative line of sports bras designed for the body in motion to provide the right fit and right support for every female athlete.
The Nike Pro Bra Collection features five bras designed for each athlete’s desired level of support. The centerpiece of the collection is the Nike Pro Rival Bra, which delivers the highest level of support and is offered in 25 sizes to help the female athlete find the right fit. The collection also features the new Nike Pro Fierce Bra, as well as the updated Nike Pro Classic.
The bras are complemented by the new Nike Pro 360 Fit System, which employs a Nike-created calculator to help female athletes find their precise size. Together, the bras and fit system represent the culmination of a global design journey in which every detail was obsessed, all the way down to the fibers found in the fabrics.
A breakdown of each bra in the collection, from highest to lightest support, follows below:
NIKE PRO RIVAL BRA:
Inspired by traditional lingerie construction and employing lingerie and sport-appropriate materials, the Nike Pro Rival Bra achieves the highest level of support in the collection. The bra features tightly-knit nylon fabric with appropriate stretch and modulus for increased support and a consistent, compression fit. It is the only part-encapsulation style bra in the collection, with separate fully-molded cups to help deliver shaping and support where the female athlete needs it most. The contoured foam inserts in the cups and racerback design provide additional support.
The Nike Pro Rival Bra is available in 25 sizes, ranging from 30B to 38E. This helps the female athlete find the fit that’s best for her. Despite its lingerie inspiration, the bra achieves a sporty look with its matte finish. Still, it’s designed to be versatile enough to handle any run or workout in the gym and any look outside of it.
NIKE PRO FIERCE BRA:
The lightweight Nike Pro Fierce Bra offers medium-to-high support through a blend of compression and part-molded construction. The slight molding in the cups provides shaping and support, and the stretch power mesh in the racerback design enhances ventilation in a key sweat zone. The polyester compression materials that comprise the bra were held to new testing standards for enhanced support and a more consistent fit.
Nike Dri-FIT material in the bra’s cups helps provide one-way moisture transport. As the female athlete sweats, the resulting moisture is designed to move from inside the bra to outside of it to help keep her dry and comfortable. The chest band is brushed for an ultra-soft feel, while also featuring the appropriate amount of stretch and recovery.
NIKE PRO CLASSIC BRA:
Evolving from the popular Nike Pro Bra, the Nike Pro Classic Bra features a new racerback design for increased support. Also updated is the chest band, which is brushed for a soft feel. The Nike Pro Classic Bra is positioned as a medium support bra and is offered in a padded version for modest coverage.