Swiss Military forays into retail business in India

swiss military forays new rangeSwiss Military, a premium lifestyle product brand based in Delhi, today unveiled its latest innovative collection of eyewear, travel gear, genuine leather belts and electronics, at an event in Delhi. One of the fastest growing lifestyle brands in the world, Swiss Military’s newest offering promises affordable luxury to its discerning consumers who want uniquely innovative products coupled with high functionality and value for money.

The eyewear collection launched today includes a wide range of Aviators and Wayfarers. There are 24 variants to choose from. The travel gear range comprises both hard top and soft top luggage sets, multi-utility travel backpacks, laptop bags, multi-utility business organiser cum travel bags and passport holders cum wallets, accessories bags among others. This new range is made of Polycarbonate and P.E.T material which makes it unbreakable and bio-degradable. The one-size-fits-all 16 new genuine leather belts are both fashionable with a variety of colours and sturdy for long-lasting durability. For the electronics aficionados of Delhi, Swiss Military has launched a variety of multi-utility universal travel adapters, portable chargers, USB ports, trendy selfie sticks, among several other distinctive products.
Mr. Anuj Sawhney, Managing Director of Swiss Military Worldwide said, “Delhi is an important market for us. For the number of fashionistas living in the city, this brand new range of products is based on functionality and affordable luxury. We strive to create a niche with our products by crafting a way out to optimize our resources and capacities. At Swiss Military, our aim is to give our consumers products that accentuate imagination in terms of design, quality & price.”

The entire collection, priced in the range of INR 600 to INR 13,000, is designed for perfection in style, aesthetics, usability and affordability with a touch of grandeur. The detailed product features can be viewed on

“We are very enthused by the strong positive response we have received by the Indian consumers.  Swiss Military recently celebrated the opening of its 550th shop-in-shop store (including all major Large Format stores) pan-India and has now earmarked 160 Franchisee and 11 company owned stores as the next step to continue its growth trajectory in the Indian sub-continent,” Anuj Sawhney added. Swiss Military Worldwide forayed into the Indian Retail Market a little more than a year ago, in April 2014

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